Valerin welcomes Cyndi Raskin who will serve as Valerin’s Central Florida Regional Director of Marketing & Communications. Cyndi brings 25 years of strategic communications, brand development, marketing, media relations and transit leadership experience to the Valerin team. Prior to joining Valerin, she spent over 20 years with the Pinellas Suncoast Transit Authority (PSTA), ultimately leading the Authority’s strategic communications and marketing team. Most recently, as the Director of Commuter Services for the Tampa Bay Area Regional Transit Authority (TBARTA), she rebuilt the Commute Tampa Bay program. Cyndi is a graduate of Leadership Pinellas, holds a Post-Crisis Leadership Certificate from the USF Muma College of Business, and recently received the 2020 FDOT Travel Choices Leadership Award, which recognizes outstanding contributions to the public transit industry in Florida. She is a graduate of St. Petersburg College where she received an Associate of Science degree in Business Administration/Marketing and an Associate of Arts degree. Cyndi also received a Bachelor of Arts degree in Humanities/Literature from Eckerd College.